5 Tips to Generate more Leads

Posted on July 13, 2009. Filed under: SEO | Tags: , , , |

So you’ve started to get respectable numbers of potential customers visiting your website as a result of your search engine positioning strategy. But are you converting them into valuable sales leads for your business? If you are getting less than a handful of sales leads through your website a day, then the answer is no. You are not doing enough to convert browsers into buyers. You are not even converting them into interested prospects, instead, they are leaving your site as they arrived – simply browsing.

  1. Only have one link
    Remember that the difference between where a sales lead is won and lost lies in the “landing page”. The landing page is the first place visitors land within your website, after they have entered a particular search term into a search engine. To turn a browser into a sales lead, you need to collect some sort of information (e.g., email address, name, phone number) from them. To encourage people to enter their information, you must make sure you are not distracting them with multiple links. Particularly make sure there are no hotlinks next to the ‘submit’ button. The moment you starting adding links other than the one on the ‘submit’ button, you are driving traffic away from your lead form. And that traffic is unlikely to return.
  2. Provide powerful, readable arguments
    The copy or text on the landing page should be persuasive and readable. That means you should have 3-5 paragraphs about the key benefits of your product, in at least 9 point size font. Do not assume that just because someone has landed on your site after doing a search they will automatically give you their details. You will need to convince that browser, through your landing page copy, that you are the best amongst your competitors.
  3. Make sure your entire registration form is above the fold
    Don’t make your browsers scroll down to get to the registration form on your landing page. Previous studies have shown, they just won’t do it. By making sure your entire registration form is in the immediately- viewable, top half of your landing page, you are maximising your changes of gaining a sales lead from every visitor to that page.
  4. No need to recite the Privacy Act on the landing page
    You should never forget to mention your company’s privacy policy on any page where you are collecting customer information. However, by putting a link on the page to your privacy policy, you again risk losing people through hotlink overload. The best way to overcome this problem is simply to state your privacy policy in 1-2 sentences. For example, you can simply state that any information collected will not be released to third parties. In doing so, you are assuring people of your company’s commitment to privacy, while not detracting from the main purpose of the landing page.
  5. Give them the option to call you!
    Your number of sales leads will always increase when you give customers multiple ways to contact you. Once browsers have reached your landing page, there will always be a proportion who prefer to phone you to find out more information about your products or services. By providing these people with an easy-to-find contact phone number on your landing page, you are again minimising the risk of losing them. Ideally, the phone number should be in very large, bright font at the top and bottom of the page.

These are just a small number of ways to turn your browsers into buyers.

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Google AdWords

Posted on July 4, 2009. Filed under: SEM | Tags: , , , |

In marketing there is no substitute for effective, targeted advertising. For example, if you want to sell beach towels, you need to go where there is a need and desire for those towels. You won’t find beach towel retailers lined up anywhere but along coastal communities and resorts. Likewise if you want to sell your beach towels online, you need to display your advertising where beach towel consumers can find it. And that is where Google AdWords comes in.

There are more than a few ways to find highly targeted advertising online. Continuing the example of beach towels, you can start your own beach towel website and perform enough SEO that you’re ranking highly in the search engines. This generates natural traffic from effective marketing, but can take time.

In your search for other customers, you can create banners and other advertisements for use on other websites. These banners might be used by affiliates marketing your products and bringing you their beach towel customers for a percentage of the final sale. You might also use the banners and advertisements on other beach product websites. You might find another website selling sand toys or swimsuits and buy some ad space for your beach towel website.

AdWords is Easier
But if you want to take an easy route to more customers while you wait for your other marketing strategies to take full effect, you can use Google AdWords. In AdWords, you will be buying a short advertisement on the right side of search result screen on Google. Your website ad will appear beside the natural search results that appear when a searcher types in “beach towels” or any other keyword you’ve targeted through your advertising campaign. You can select as many keywords as you like, and you only pay when a lead clicks through your ad to your website.

Playing the AdWords Number Game

The trick with AdWords, as with any pay-per-click advertising, is finding the perfect mesh between the amount of money you spend and the amount you make. You must bid on your ad position on the search results page. If “beach towels” is a popular keyword, you might be paying dollars per click through for a top position while “handmade beach towel” might only cost pennies for the top position. The difference is the amount of traffic your ad generates and how many people are bidding on that keyword.

You pay only pennies for the top position for the keywords “handmade beach towel,” but you may get only a handful of clicks. Those clicks are likely to be very interested leads as there are so few people in the market for handmade beach towels. Likewise there are relatively few handmade beach towel marketers, so this results in true niche advertising. This high level of interest from such a limited number means that it is likely you’ll make a sale from those few clicks. Since you spent only pennies, your profit margin will be extremely high.

On the other hand, if you pay big bucks to be first for the more vague “beach towels,” you will likely get lots of traffic to your site. But since “beach towels” is more generic than “handmade beach towels” you’ll also be seeing a lot of people click away without a purchase. Since you pay for each visitor to your site, you could actually lose money on that particular ad campaign if enough people click away without buying. But ad campaigns are a true number game. You might very well generate enough sales to more than cover your costs of generic keywords – only a test and analysis will show for sure.

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4 Mistakes to Avoid in a PPC Campaign

Posted on May 27, 2009. Filed under: SEM | Tags: , |

Just some taboo on Pay Per Click (PPC) marketing… 

1. Poor Landing Page
Now that qualified traffic is directed to your webpage, a potential customer wants to know more about your products and services. However, your website is not designed optimally. The customer finds it hard to interact with your site, and he leaves without completing any transactions or making any purchases. You just lost a potential customer, and a future revenue source. The quality of your website also factors in on your Sponsored Links ranking. A poorly designed website usually ranks lowly.

2. Missing Out On Long Tailed Keywords

Bidding on very general keyword terms brings lots of traffic to your website, but they might not be qualified leads. For example, bidding for the keyword “shoes” is too generic and you receive few conversion simply because people are rarely just searching for “shoes.” They are more likely searching for “long-distance running shoes” or “Italian hand-made leather shoes.” These are the long-tailed keywords.

Focusing on long-tailed keywords also means lower cost per click since there is less competition for it. Your conversion rate is also likely to be higher because you’re hitting a more targeted audience. Eventually this gives you a higher ROI.

3. Not Putting your Keywords in Your Ad Copy

Make sure your keywords are featured in you ad copy, especially in the title, because that’s what people are searching for. If users do not see the keywords (that they entered earlier) in your ad copy, it strikes them as irrelevant, and they won’t click on it. Don’t lose a potential customer just because your ad copy is poorly designed.

4. Bidding Too Low
Bidding too low can leave you at the bottom of the pack. Imagine an interested customer who forgets your website and tires to fo find it again on the search engine — your website will most likely not get found because these users rarely go beyond the 3rd page of the search results.

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Free Online Marketing Consultation

Posted on May 18, 2009. Filed under: Michelle's Intro, Others | Tags: , , , , , , , , |

There have been a lot of questions on our consultations and service fees. I have said it a zillion times that consultation is FREE! 🙂
The service fee really depends on the complexity of your project, which includes SEO, SEM, Design and Development etc etc…

And it will be better to have a consultation before giving you an exact quotation. Trust us and we’ll give you our very best.

I hope this helps ^^

Love
Michelle Joanna

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SEM Vs SEO

Posted on May 7, 2009. Filed under: SEM, SEO | Tags: , |

Howdy! 

Through my course of work, I met a lot of people who are confused between SEM and SEO. Thus this post serves as a simple introduction on what the SEM and SEO is all about.

SEM: Search Engine Marketing

SEM is the foundation of our online marketing world. It puts your website on the search engine 1st page by:

  • Sponsored Link (Red Box)
  • Natural Listing

sem013

SEO: Search Engine Optimization

SEO is actually a subset of SEM. It is a process of improving your website ranking on the search engine natural results. The more  relevant you website is, the better your website is ranked!

 

Summary

 

SEM

SEO

Place of Listing Sponsored links Natural Results
Type of Listing Paid listing based on key word relevance Free listing based on keyword relevance
Time Frame Immediate results.         

You see your ads once your keywords campaign starts. Results are not sticky: once you end your campaign, your listings disappear

SEO is an on-going process, and it usually takes at least 3 months to see an improvement in ranking. Results are more sticky as long as you keep abreast of search engine algorithms
Keyword Covered You decide how many and what type of keywords to be used according to your campaign objectives Usually involves a few key phrases only

Hope it helps 🙂

If you’re interested to understand how SEM & SEO can improve your business, fill free to ask for a free consultation:

  • Tel: 6325 1920
  • Email: enquiry@bainmercer.com
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