Search Engine Optimisation (SEO) Tips

Posted on May 29, 2009. Filed under: SEO | Tags: , |

There are billions of web sites on the Internet, with many more being added every day.

One of the best ways to find these websites is through the search engines, which gives you thousand of results… and how many times do you look beyond the second page? Not very often I guess.

Well what you need to do is to get your web site listed higher among your competitors and there are a number of things you could do to get there.

1. Page Title
Make sure each page on your web site has a title. Many search engines use the title of the page as the link to your site, so it is important that your title be as relevant and descriptive as possible. 

To see how many Untitled Documents there are out there, all you need to do is type Untitled Document into a search on Google, when I tried it returned 44,600,000 search results. When you look at the pages found, Untitled Document, is not going to make you want to visit that page. 

It is best to use the title for your page that describes the content of your page as much as possible in the most descriptive way. For example, if you were looking for a page that sells Crystal Wine Glasses and the search engine title for the page says Glasses, it could mean the page contained anything from Sunglasses to Beer Glasses.

2. Meta Tags
Meta tags are one of the most important element of a web page when it is indexed by a search engine. 
Meta tags are used by almost all search engines to index your page and contain items such as page description and keywords.
The description meta tag is often used by a search engine to display a sort description of what your web page contains. Some search engines look at the keywords entered into the keywords meta tag and display your page in the search results if it is one of the words used in the search criteria. 

3. Page Content
A number of search engines will index the first few lines of your web page, so try to make the first few lines descriptive.

Some search engines will even index your entire page. To trick the search engines, some people enter hundreds of keywords into the bottom of the page but in the same colour as the background. Unfortunately, they can be seen by the search engine spider. This is considered as spamming and search engines will either put your site lower in the listings or black list it altogether. 

4. Hyperlinks
Try to place as many descriptive text links in your homepage to other relevant pages in your site. Search engines will use these links to index the other pages on your site. 

5. Images
It is important that you use the alt tag on any images to try and describe as much as possible what the image is of. Not only will this help index your site better but it will also help those visitors to your site who are visually impaired. 

Where possible try not to use images that contain text as what maybe easily visible to you won’t be able to be indexed by a search engine. 

6. Links to Your Site
Google will rank your web site higher in search results by the amount of web sites that link to your site, also the higher the profile of the site that links to yours, the higher your listing is in search results. 

With this in mind it is worth searching the Internet for other web sites on the same topic as your own. Many of these sites will have link pages and even if they don’t its worth asking the web site owner if they could link to your web site. 

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4 Mistakes to Avoid in a PPC Campaign

Posted on May 27, 2009. Filed under: SEM | Tags: , |

Just some taboo on Pay Per Click (PPC) marketing… 

1. Poor Landing Page
Now that qualified traffic is directed to your webpage, a potential customer wants to know more about your products and services. However, your website is not designed optimally. The customer finds it hard to interact with your site, and he leaves without completing any transactions or making any purchases. You just lost a potential customer, and a future revenue source. The quality of your website also factors in on your Sponsored Links ranking. A poorly designed website usually ranks lowly.

2. Missing Out On Long Tailed Keywords

Bidding on very general keyword terms brings lots of traffic to your website, but they might not be qualified leads. For example, bidding for the keyword “shoes” is too generic and you receive few conversion simply because people are rarely just searching for “shoes.” They are more likely searching for “long-distance running shoes” or “Italian hand-made leather shoes.” These are the long-tailed keywords.

Focusing on long-tailed keywords also means lower cost per click since there is less competition for it. Your conversion rate is also likely to be higher because you’re hitting a more targeted audience. Eventually this gives you a higher ROI.

3. Not Putting your Keywords in Your Ad Copy

Make sure your keywords are featured in you ad copy, especially in the title, because that’s what people are searching for. If users do not see the keywords (that they entered earlier) in your ad copy, it strikes them as irrelevant, and they won’t click on it. Don’t lose a potential customer just because your ad copy is poorly designed.

4. Bidding Too Low
Bidding too low can leave you at the bottom of the pack. Imagine an interested customer who forgets your website and tires to fo find it again on the search engine — your website will most likely not get found because these users rarely go beyond the 3rd page of the search results.

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RSS (Real Simple Syndication)

Posted on May 25, 2009. Filed under: Web 2.0 | Tags: , , |

RSS is a family of Web-feed formats used for Web syndication. RSS is used by new websites, blogs, and podcasters. Web feeds provide Web content or summaries of Web content together with links to the full versions of the content and other data.

Sincer mid 2000, the use of RSS has spread to many of the major news organisations, including Reuters, CNN, PR Newswire and the BCC. These providers allow other websites to incorporate their headline-and-short-summary feeds (hope you understand though!) under various usage agreements. RSS is now used for many purposes, especially marketing. Many corporations are turning to RSS for delivery of their news and promotions, replacing email and fax distribution.

As mainstream media attempt to realize the full potential of RSS, the new media are using it by bypassing traditional news sources. Consumers and journalists are now able to have news constantly fed to them instead of searching for it.

In November 2002, the New York Times began offering its readers the ability to subscribe to RSS news feeds related to various topics. To many, this was the tipping point in driving the RSS format’s becoming an industry standard. Using an RSS reader, you can view data feeds from various news sources such as CNN.com, including headlines, summaries, and links to full stories. Many people use RSS feeds by incorporating content in blogs. By spring of 2006, 34.4 percent of Chinese Internet users were using RSS and by 2009. And at least 60% of the Chinese Internet users will be using RSS>

Inform rather than sell. Experiment with RSS and the internet by offering an RSS feed right at your Website. It might turn out to be a big traffic booster.

This post is:

  • Requested by my beloved blog readers
  • co-written with James, my wonderful colleague
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Podcast in Plain English

Posted on May 21, 2009. Filed under: Web 2.0 | Tags: , |

I think I missed this out in my Web 2.0 video mad rush. Anyway, this video is a great way to understand Podcasting. Enjoy!

Love
Michelle

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Wiki in Plain English

Posted on May 16, 2009. Filed under: Web 2.0 | Tags: , , |

Wiki in plain English. Great way to understand what wiki is through a video.

Click here to read how Web 2.0 can help your business grow!

P.S: If you’re interested to understand how wikis can improve your business, feel free to ask for a free consultation:

  • Tel: 6325 1920
  • Email: enquiry@bainmercer.com
  • Or simply fill in our contact form on the sidebar ^^
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RSS in Plain English

Posted on May 16, 2009. Filed under: Web 2.0 | Tags: , , , , |

RSS in Plain English. Great way to understand what RSS is through a video. (RSS stands for Really Simple Syndication)

Click here to read how Web 2.0 can help your business grow!

P.S: If you’re interested to understand how RSS can improve your business, feel free to ask for a free consultation:

  • Tel: 6325 1920
  • Email: enquiry@bainmercer.com
  • Or simply fill in our contact form on the sidebar ^^
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Social Media in Plain English

Posted on May 13, 2009. Filed under: Web 2.0 | Tags: , , |

I found this superb video on YouTube which explains Social Media so easily!

Click here to read how Web 2.0 can help your business grow!

P.S: Feel free to ask for a free consultation, if you’re interested to understand how social media can improve your business!

  • Tel: 6325 1920
  • Email: enquiry@bainmercer.com

Enjoy ^^

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