Archive for May, 2009

4 Cool Twitter Tools

Posted on May 29, 2009. Filed under: Web 2.0 | Tags: , |

1. Tweetbeep You can set up alerts that will help you
keep track of keywords on Twitter.

2. Twitterlocal With this service, you can see tweets from
Twitter users in a specific location.

3. #hashtags helps you stay on top of popular hashtag
trending topics.

4. Twibs helps you find businesses on Twitter

Advertisements
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Search Engine Optimisation (SEO) Tips

Posted on May 29, 2009. Filed under: SEO | Tags: , |

There are billions of web sites on the Internet, with many more being added every day.

One of the best ways to find these websites is through the search engines, which gives you thousand of results… and how many times do you look beyond the second page? Not very often I guess.

Well what you need to do is to get your web site listed higher among your competitors and there are a number of things you could do to get there.

1. Page Title
Make sure each page on your web site has a title. Many search engines use the title of the page as the link to your site, so it is important that your title be as relevant and descriptive as possible. 

To see how many Untitled Documents there are out there, all you need to do is type Untitled Document into a search on Google, when I tried it returned 44,600,000 search results. When you look at the pages found, Untitled Document, is not going to make you want to visit that page. 

It is best to use the title for your page that describes the content of your page as much as possible in the most descriptive way. For example, if you were looking for a page that sells Crystal Wine Glasses and the search engine title for the page says Glasses, it could mean the page contained anything from Sunglasses to Beer Glasses.

2. Meta Tags
Meta tags are one of the most important element of a web page when it is indexed by a search engine. 
Meta tags are used by almost all search engines to index your page and contain items such as page description and keywords.
The description meta tag is often used by a search engine to display a sort description of what your web page contains. Some search engines look at the keywords entered into the keywords meta tag and display your page in the search results if it is one of the words used in the search criteria. 

3. Page Content
A number of search engines will index the first few lines of your web page, so try to make the first few lines descriptive.

Some search engines will even index your entire page. To trick the search engines, some people enter hundreds of keywords into the bottom of the page but in the same colour as the background. Unfortunately, they can be seen by the search engine spider. This is considered as spamming and search engines will either put your site lower in the listings or black list it altogether. 

4. Hyperlinks
Try to place as many descriptive text links in your homepage to other relevant pages in your site. Search engines will use these links to index the other pages on your site. 

5. Images
It is important that you use the alt tag on any images to try and describe as much as possible what the image is of. Not only will this help index your site better but it will also help those visitors to your site who are visually impaired. 

Where possible try not to use images that contain text as what maybe easily visible to you won’t be able to be indexed by a search engine. 

6. Links to Your Site
Google will rank your web site higher in search results by the amount of web sites that link to your site, also the higher the profile of the site that links to yours, the higher your listing is in search results. 

With this in mind it is worth searching the Internet for other web sites on the same topic as your own. Many of these sites will have link pages and even if they don’t its worth asking the web site owner if they could link to your web site. 

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How a consumer thinks

Posted on May 28, 2009. Filed under: Michelle's Intro | Tags: |

  1. The first time a man looks at an ad, he doesn’t see it
  2. The second time, he doesn’t notice it.
  3. The third time, he is conscious of its existence.
  4. The fourth time, he faintly remembers having seen it.
  5. The fifth time, he reads the ad.
  6. The sixth time, he turns up his nose at it.
  7. The seventh time, he reads it through and says, “Oh brother!”
  8. The eighth time, he says, “Here’s that confounded thing again!”
  9. The ninth time, he wonders whether it amounts to anything.
  10. The tenth time, he will ask his neighbour if he has tried it.
  11. The eleventh time, he wonders how the advertiser makes it pay.
  12. The twelfth time, he thinks it must be a good thing.
  13. The thirteenth time, he thinks it might be worth something.
  14. The fourteenth time, he remembers that he wanted such a thing for a long time.
  15. The fifteenth time, he is tantalized because he cannot afford to buy it.
  16. The sixteenth time, he thinks he will buy it someday.
  17. The seventeenth time, he makes a memorandum of it
  18. The eighteenth time, he swears at his poverty.
  19. The nineteenth time, he counts his money carefully
  20. The twentieth time he sees the ad, he buys the article or instructs his wife to do so.

Pretty true until 2009 huh.

Written by Thomas Smith 1885

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Facebook Song!

Posted on May 28, 2009. Filed under: Web 2.0 | Tags: , |

I think this is a good video for people to understand what Facebook is all about. I used this in my recent workshop and the audiences simply enjoy it!

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4 Mistakes to Avoid in a PPC Campaign

Posted on May 27, 2009. Filed under: SEM | Tags: , |

Just some taboo on Pay Per Click (PPC) marketing… 

1. Poor Landing Page
Now that qualified traffic is directed to your webpage, a potential customer wants to know more about your products and services. However, your website is not designed optimally. The customer finds it hard to interact with your site, and he leaves without completing any transactions or making any purchases. You just lost a potential customer, and a future revenue source. The quality of your website also factors in on your Sponsored Links ranking. A poorly designed website usually ranks lowly.

2. Missing Out On Long Tailed Keywords

Bidding on very general keyword terms brings lots of traffic to your website, but they might not be qualified leads. For example, bidding for the keyword “shoes” is too generic and you receive few conversion simply because people are rarely just searching for “shoes.” They are more likely searching for “long-distance running shoes” or “Italian hand-made leather shoes.” These are the long-tailed keywords.

Focusing on long-tailed keywords also means lower cost per click since there is less competition for it. Your conversion rate is also likely to be higher because you’re hitting a more targeted audience. Eventually this gives you a higher ROI.

3. Not Putting your Keywords in Your Ad Copy

Make sure your keywords are featured in you ad copy, especially in the title, because that’s what people are searching for. If users do not see the keywords (that they entered earlier) in your ad copy, it strikes them as irrelevant, and they won’t click on it. Don’t lose a potential customer just because your ad copy is poorly designed.

4. Bidding Too Low
Bidding too low can leave you at the bottom of the pack. Imagine an interested customer who forgets your website and tires to fo find it again on the search engine — your website will most likely not get found because these users rarely go beyond the 3rd page of the search results.

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RSS (Real Simple Syndication)

Posted on May 25, 2009. Filed under: Web 2.0 | Tags: , , |

RSS is a family of Web-feed formats used for Web syndication. RSS is used by new websites, blogs, and podcasters. Web feeds provide Web content or summaries of Web content together with links to the full versions of the content and other data.

Sincer mid 2000, the use of RSS has spread to many of the major news organisations, including Reuters, CNN, PR Newswire and the BCC. These providers allow other websites to incorporate their headline-and-short-summary feeds (hope you understand though!) under various usage agreements. RSS is now used for many purposes, especially marketing. Many corporations are turning to RSS for delivery of their news and promotions, replacing email and fax distribution.

As mainstream media attempt to realize the full potential of RSS, the new media are using it by bypassing traditional news sources. Consumers and journalists are now able to have news constantly fed to them instead of searching for it.

In November 2002, the New York Times began offering its readers the ability to subscribe to RSS news feeds related to various topics. To many, this was the tipping point in driving the RSS format’s becoming an industry standard. Using an RSS reader, you can view data feeds from various news sources such as CNN.com, including headlines, summaries, and links to full stories. Many people use RSS feeds by incorporating content in blogs. By spring of 2006, 34.4 percent of Chinese Internet users were using RSS and by 2009. And at least 60% of the Chinese Internet users will be using RSS>

Inform rather than sell. Experiment with RSS and the internet by offering an RSS feed right at your Website. It might turn out to be a big traffic booster.

This post is:

  • Requested by my beloved blog readers
  • co-written with James, my wonderful colleague
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Free Consultations

Posted on May 21, 2009. Filed under: SEM |

I understand that you’ll want to open the door to long and lasting relationship. That’s why I want you to know one of the world’s great door openers: a free consultation, provided through your website! (Yes!)

A free consultation is a lot like a free sample in that it’s a sample of how good you’re. It’s also like a free seminar at which you get to develop a personal, one to one relationship. It’s even similar to a demo because it allows you to demonstrate how you can help your prospects. The offer of a free consultation is easy to accept, and below are 5 rules you may want to follow:

1. You’re not allowed to make a sales presentation. You offered a free consultation, and that’s what you’ve got to deliver

2. If you offered 30 mins consultation, you must also offer to leave after 30 mins

3. Your job in a free consultation is t prove how valuable you can be to your client. Do it with sincere, valuable help. Don’t worry about giving things away for free. That’s the whole idea isn’t it?

4. Ask questions and listen carefully to the answers, responding to them the best way that you can. The idea is not to hold things back but to give freely. If what you give is valuable enough, you’ll be amply repaid!

5. Follow up within forty-eight hours. I know you’re busy and may have other free consultation set up, but no matter what, you should thank the person for his or her time and restate the high points of the consultation. If you’re not willing to follow up, you may be wasting your time during the consultation.

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Podcast in Plain English

Posted on May 21, 2009. Filed under: Web 2.0 | Tags: , |

I think I missed this out in my Web 2.0 video mad rush. Anyway, this video is a great way to understand Podcasting. Enjoy!

Love
Michelle

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Plan your Website!

Posted on May 18, 2009. Filed under: SEM | Tags: , , |

More firms are beginning to put a greater emphasis on websites design. However, not everyone can have an effective website. A website design can make the future of your business very bright by bringing in new enquires and assets your business by generating sales a website can be a promotional advertisement or it can be a source of knowledge. 

In order to have an effective website, you will have to create an effective layout design immaterial what topic your website is about. Website designing can be done on various platforms such as java script, .net etc. Various other languages used in web design are HTML, XML, CSS, and DHTML. With new plug-ins and latest technologies you can also add graphics, images and videos, some of the web design are such that the web pages don’t require additional plug-ins.

Having an effective website design with good layout, content, graphics and easy navigation will ensure that visitors to your website can easily read the contents of your website while getting information that would be useful to them and they will want to return.

1. Layout – You website should have a layout that is attractive and understandable for website visitors.

2. Content – Having just any content is not enough. The content on your website should be informative and useful to the website visitor.

3. Graphics – Care should be taken about using the appropriate graphics on your website. Too many graphics on your website will keep website visitors with slow internet connects away.

4. Easy and quick navigation – Give your website visitors quick and easy access to your website pages. Bain & Mercer Group provides you the various services and facilities for building your own website. It offers your business a full circle approach in website development. 

The website designing services covers intelligent planning of your website to match your business strategies, innovative application development, as well as, comprehensive promotion, maintenance and time to time revamping of your website. We make your website by understanding your business type, business objectives and other peripheries. It firstly considers the purpose for which you require a web site. It is the first step in the planning process. Setting up goals for your website helps in tracking the progress path of your website and will decides is success. Content or text on your website gives information about your business and your work. This part of the website is of intense importance, as this along with web design intricacies attracts people to join hands with you. 

So, a good web design company 🙂 may also avail you quality content creation and management services to benefit your commercial venture. With the growing realization that content is the key, more firms are beginning to put a greater emphasis on website content. Website owners and operators are beginning to take a more critical look at the content of their websites. Gone are the days of content that is solely geared towards search engine rankings. It is now important that website content be both optimized for search engines and compelling for the website’s visitors, requiring a more sophisticated approach towards content writing supported by an effective website designing

Love

Michelle Joanna

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Free Online Marketing Consultation

Posted on May 18, 2009. Filed under: Michelle's Intro, Others | Tags: , , , , , , , , |

There have been a lot of questions on our consultations and service fees. I have said it a zillion times that consultation is FREE! 🙂
The service fee really depends on the complexity of your project, which includes SEO, SEM, Design and Development etc etc…

And it will be better to have a consultation before giving you an exact quotation. Trust us and we’ll give you our very best.

I hope this helps ^^

Love
Michelle Joanna

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