Archive for July, 2009

Small Business Online Marketing

Posted on July 27, 2009. Filed under: Others |

Here we look at some of the popular ways in which small businesses go about their online marketing pursuits. But before that, one word about what small business online marketing is about. Online marketing here refers to making websites popular on the webpages so that more people might be able to visit the website. In the online world, business prospects are directly proportional to visibility. Hence, this is what small businesses try to achieve – they try to enhance their visibility in the search engine result pages so that they get a higher amount of traffic. Now, the methods:-

Article Marketing
Article marketing has been popular for small business online marketing since ever. The basic concept here is to write informative articles and submit them on popular article directories. The articles are made rich in keywords. This keyword optimization improves the chances of the article being crawled by the search engines. That can bring a lot of people to visit the pages on which the articles are submitted. Below the article, a bio box is mentioned where there is a link of the business website. People who have visited the article will likely read it, be impressed with it and thus visit the website. This is the intention of the article marketing effort.

Blogging
Blogging is another method that is very commonly used in small business online marketing. Blogging helps because there are regular posts made here, which keeps the blogs ranked by the search engines. Also, blog posts usually contain the links of the business website. Blogs are considered to be a very contemporary and effective method of online marketing because of their interactive nature. People can submit their comments; other bloggers can visit and there could be a whole community built with a single blog.

Social Networking
Today, social networking sites such as Facebook, Twitter, hi5, MySpace and others are being used in a large way in small business online marketing. These places allow people to build their communities, which are searchable within the website. Most of these social networking websites allow people to promote their businesses. They can mention links in their profiles. They can also directly search and invite other members to their communities and even send them personal information such as emails. In addition, they can submit to feeds so that their community knows about the updates they make. All these things make social networking a very effective method for online promotion of small businesses.

Lead Capturing and Email Marketing
Both of these are old methods and are well on their way out, but they are still being significantly used by small business operators. The idea is to get as many leads (email ids) of people as possible. They usually do this by giving away something for free, such as an eBook, and ask people to give their email ids so that they can be updated about any more free offerings. Once they get a list of leads, they know that these people are interested in the products. They then pursue them with emails, newsletters and such and try to convince them into buying the product.

Most small business owners use a mixture of different marketing methods and some of them use all the methods. Since these methods are mutually exclusive, they can all be used in combination to create an effective strategy to popularize online businesses.

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Google Adwords – Keyword Quality Score and Branding Business

Posted on July 25, 2009. Filed under: SEM |

Google Adwords, Google.com the main objective behind Search Engine Querying, Advertising, Marketing and Promotion is to maximize the End User Experience in finding the desired information on the fly. Google has intention to give best satisfied experience to end user, marketer, publisher and itself Google.com.

To implement the above objective in Google Adwords, Google has introduced Keywords Quality Score parameter, Quality Score controls many aspects in Google Adwords Campaigns and influenced by various factors.

Let us discuss in brief about Quality Score here,

Pay Per Click Google Adwords campaign, the most important aspect is to maintain the good Quality Score Key words. Quality Score is the only factor that determines the Cost-per click, ad position and ad display frequency. Google Adwords has divided the Quality Score in dynamically fluctuating 10 points each time the user enters the query in the search box. Quality Score is a dynamic variable and changes frequently as per the performance of the keyword, Google Adwords measures the Quality Score for each keyword in the campaign individually and through how relevant is the keyword with the text ad and the user’s query in the search box every time. Quality Score in a campaign gets updated every time when the keyword has a potential to display the ads. Quality Score ensures that the only the most relevant advertisements will display to the user in Google Search and Google Network.

The Good Quality Score performs very well for increased CTR, the cost you going to bear per click in actual, lower the first page bid and rank the ad on the high position. Click through rate history is the major factor influence the Quality Score. While managing the Google Adwords Campaign it is vital to maintain the Quality Score to a maximum value to reduce the campaign cost and avoid unnecessary burden on the advertising budget.

To maintain a Quality Score for a specific keyword or all keywords in the ad group of a campaign, it is important to design very relevant text ads to the keyword or keywords and the user search query. If the relevancy is poor then the bid amount to display the ad on the first page will be high and the rank of your ad on the page is low, in turn you pay more.

Quality Score ensures that search users will have good search experiences on Google to find the desired products or topics, in turn Quality Score ensures to maximize the users experience, this affects the user behavior to revisit the Google and your site and increase the loyalty.

In the beginning to build the Good Quality Score Keyword or set of keywords, you need to explore the relevancy of keywords to the text ads and then relevancy of text ads with the user search query and at the end optimize the landing page. This is long term investment to acquire and maintain Good Quality Score keyword or set of keywords to maximize the exposure of your brand and business.

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Subject lines: Four Ways they’ll improve Your Email Campaign

Posted on July 24, 2009. Filed under: Others |

Just as in any sales pitch, the subject line of your email will decide whether your campaign succeeds or fails. A subject line should be compelling enough to entice subscribers to read your email. In other words, if the subject line is not catchy, there is a strong chance that subscribers will not read your mail. Your subject lines need to be clear and relevant. They should not have words that might set off spam filters. Take a look at the following tips to improve your subject lines and consequently your email campaigns:

Test your subject line thoroughly

Take a look at the subject lines you used in your previous email campaigns to find out which of them has resulted in maximum responses to your campaigns. There is a possibility that a particular topic had a subject style that helped your email campaign succeed. By testing your subject lines you can find out if there are words that may set off spam filters. Should the spam filters go off, your email may never reach its destination. So, make sure there are no words that set off spam filters.

Incorporate the most important details

Your subscribers may not have the time to read through the entire email. Hence, you should incorporate a subject line that conveys the most important aspects of your newsletter. For instance, if you are sending an email to inform your clients about an offer, then make the headline clear and concise. Your subject line should be able to sum up the contents of your newsletter.

Personalize the subject

If you have managed to collect the contact details of your clients, especially their names, then use these names in your subject lines. Personalizing an email subject line will make it look professional and your clients will not think that you are wasting their time. Besides, personalizing is a great way of getting your readers’ attention. As mentioned above avoid using terms that may set off spam filters. Some of these words are free, offer, bargain, stock and mortgage. If you are aiming to make a sales pitch, then keep it crystal clear. When you personalize your emails, your clients will start trusting you over a period of time. It is also a great way to build good rapport with them.

Trigger curiosity among your clients

The other thing that makes people open emails is curiosity. If your subject line evokes the curiosity of your subscribers, then open rates will go up automatically. Think about some creative subject lines that help entice subscribers. The subject line should evoke curiosity; however, make sure that it’s not misleading your clients in any way.

These are some tips you can use to improve the subject lines in your email campaign, and subsequently your open rates. Subject lines play a big part in the success of your email campaign, if you can get them right.

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The Fastest Way to Get Targeted Traffic to Your Website

Posted on July 23, 2009. Filed under: SEM, Web 2.0 |

Have you ever thought of unique ways to get targeted traffic to your website? No matter what niche you are in, you will need traffic to your website or blog if you intend to make a decent amount of sales. Website traffic is the heart of any successful business online today. In this article we will discuss four ways to promote your business with targeted traffic.

1. Writing and submitting articles

If there is one thing most gurus agree on is submitting articles to article directories to not only provide quality information, but also for the purpose of driving targeted traffic to a website. The reason why this form of marketing is so effective is the fact that you can talk almost specific about a problem someone may have and offer to solve their problem with a link in your resource box.

2. Blogging and commenting

Blogging has been around for a long time now but until recent years they have become very popular. When you post quality information on your blog regularly, people seem to look forward to future postings and will come back as you fulfill a need people may have even if it’s to stay informed to the latest news around the Internet marketing arena. Another way to drive targeted traffic to you website is commenting on other people’s blogs that are close related to your particular niche. Some blogs will have no follow comments activated but others will allow you to comment on their blog leaving a backlink to your website which is helpful to your website and could guide visitors from one blog directly to yours. This is why commenting on relevant blogs are more targeted for you.

3. Posting in forums

The first thing you want to do when you find a forum to participate in which you can bring value to, is to read the rules carefully for each forum you join because the rules may be different from one to another. So be careful to abide by the rules of each. After making a post that brings value to each thread is the opportunity to leave your signature which could contain the address to your website. You can get targeted traffic by leaving a link after each post you make because there are always newcomers searching for more information and to learn easier ways to promote their website.

4. Pay Per Click (PPC)

Using pay per click marketing is probably the most targeted traffic you can get to a website, blog, or squeeze page. Although this form of marketing is a great way to get the kind of traffic you maybe looking for, it is advisable to get some up to date training before you attempt using this strategy. The great thing about using pay per click advertising is you can drive targeted traffic to your website within minutes of setting up a campaign. Perry Marshall’s AdWords guide would be very helpful learning the basic principles to pay per click marketing.

In conclusion, using any or all of these techniques is a great way to get targeted traffic to your site to promote or sell any product you may have. When you are advertising online you need more than just traffic; you need targeted traffic that is already warm enough for you to handle.

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Article Marketing – 5 Steps to Write a Perfect Article

Posted on July 22, 2009. Filed under: Others |

Article Marketing is an extremely effective way to generate traffic to your website or product. Writing the perfect article positions you as an authority in your field and it’s absolutely FREE. This is the most cost effective way for you to market yourself.

Step 1

Decide on what topic you are going to write about and research it thoroughly. Decide on the keyword that you are going to use. When you write your article you are going to write it in an informative and helpful way. You don’t have to be an expert. Just express yourself as you would normally.

Article ideas and formats you should follow

A) Write a how to or an article full of tips.

B) Write a top 10 article.

C) Write an inspirational article.

D) Write a testimonial or review of a product, service or method.

E) Write an interesting story that has happened to you.

F) Write an article about a hot topic in forums.

G) See what your competition is writing and base your ideas around that.

H) Write an article on a growing trend that you are seeing.

Step 2

Your title is extremely important as this is what captivates the interest of your reader. The key to having a successful title so that your article will be read is to use numbers in it. Psychologically it alerts the individual to your title. In addition you can use how to or tips. When writing a review or testimonial add exposed or uncovered. Your title needs to be short and to the point so that it grabs your reader’s attention. Always have your keyword at the beginning of the title.

Here are some examples

A) Make Money Online – 10 New Ways.

B) Internet Marketing – The Top 10 Secrets Exposed.

C) Article Marketing – 5 Steps to Writing THE Perfect Article.

D) Make Money Work at Home – 5 Brand New Tips.

Step 3

Your article summary is of equal importance. It needs to have a beginning, middle and end. Your beginning should start with something like, finally or at last. Your middle is a description of what you are writing about but written in such a way as, imagine if. Your ending is a call to action. My description for this article reads. “Finally there is a way. Imagine what it would be like to write THE perfect article and generate a substantial amount of FREE traffic to your website. Now you can with this article.” The other importance of a powerful title and powerful description is that these are what people will see in their search engine results.

Step 4

Your article body information should be between 400 – 500 words long. It should be helpful, informative and give your audience good advice. It should repeat your keyword at least three times. Once in the beginning, once at the end and once in your link back to your website.

Step 5

Your authors’ resource box is where you want a call to action. This is so important but too many people do it completely wrong. They simply add their name and website address. The objective of article marketing is to get your reader to click on the link that you display. Therefore you have to give them a call to action. This is most effective when you offer them something for FREE. View mine below as a good example.

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Blog Marketing- Show The Product To The World

Posted on July 21, 2009. Filed under: Web 2.0 |

Blog marketing has become a very useful and influential tool for marketing the products and services. With the help of blog marketing, you market your product at a cheaper rate. You will not have to spend too much money if you are going to market your product or service through blog. Through blogs, you can reach the customers living in any corner of the world, so you can attract the huge number of customers with the help of your blog.

If the blog is good and effective, then it can be very beneficial for promotion of your business. However, the biggest challenge that the blog marketers face to create traffic at their blog. More than one million blogs are written daily and millions of people read these blogs, so you can understand the influence of blog upon the lives of common people. People belonging to different strata of society read blogs, so blog is considered a very useful tool in marketing the product or service.

With the help of the blog, your product or service will be visible to the readers. As interaction is one characteristic of a blog, so it will be easy for you to communicate with the readers and you can tell the people about the benefits of your product or service. If you will show the real benefits to your readers, then you can generate more traffic to your blog. With the help of a blog, you can share the views with your readers. So, your readers will be more acquaintance with your product or service through your blog.

When the readers will shop for that specific product or service, they will prefer your product or service because it will easy for them to judge the pros and cons of that specific product or service. In this way, you can build a community of like-minded people and you can create long term relationships with them. With the help of blog, you can interact with the people living in any corner of the world and you can show your product to them. As a result, you can make the customers from all over the world.

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Blog Marketing – Turn Your Blog Into A MarketingTool

Posted on July 20, 2009. Filed under: Web 2.0 |

You can use your corporate blog to drive your sales. Many businesses are using the blogs to boost their sales and profits. By linking your blog with your online catalog, you can encourage the readers to make purchases from you. You can tell the readers about the benefits that your product will offer to them. You can offer special discounts and promotions to your subscribers. Here are some tips that you can follow to turn your blog into a sales tool.

Reviews from Industry Experts and Customers

If you want to boost sales, then you should invite the customers and industry experts to provide the product reviews in your business blogs. People are more likely to buy the products that their friends, family members and even complete strangers refer to them. They will trust more on the word of mouth than the traditional advertising tactics. By using the blog as a tool to drive the word of mouth marketing, you can influence the customers. You should let the industry experts and customers to post reviews about your products. In this way, you can boost your sales.

Response to Customers

You should write the blog posts that address the customer’s responses and concerns. If you will not response the customer’s questions immediately, you can create a loyal relationship with your readers. In this way, is will be easy for you to boost sales if you response the customers. You can reduce the confusion and alleviate the concerns of your readers by communicating them directly. It is the excellent way to drive the sales and boost the loyalty of the readers. By responding the comments of the customers, you can create a community around your blog. This thing will further strengthen the loyalty and this loyalty in turn drives the sales.

Linkage to other Online Marketing Programs

If you want to derive the sales, then you will have to devise an effective online marketing strategy including social media marketing tactics and viral marketing and you should mention and link those marketing programs in your blog. So, you will be able to devise a complete and cohesive marketing strategy. This thing provides you better chance to drive your sales.

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Web Navigation is About Moving Forward

Posted on July 16, 2009. Filed under: Others, SEO |

The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.

Web behavior is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That’s why we need simplicity in web design, because complexity leads to confusion and poor decision making.

Every time you add a word to a web page, you take something away. You take away the ability to focus on the words that are already on the page. Every time you add a link you offer a choice. What you also do is impact on the ability to choose the links already on the page.

Let’s say you’re out driving. You come to a junction where you are offered a choice between heading to New York or Boston. You take the road to New York. That’s a decision you have made. Would you find it useful to be constantly reminded that you can still turn around and head to Boston? Would it be helpful to be reminded of all the places you’ve passed as you head to New York?

It is confusing to be reminded about all the decisions we could have made. It clutters the ability to focus on where we are going. It increases the chances that we might make a mistake.

Navigation should primarily be about helping us keep on going in the direction we have chosen. If I choose a link for “notebooks” then I have made a decision. Continuing to present me with links for servers and desktops decreases my ability to focus on the notebook direction I have chosen.

When I choose a link for “ultralight notebooks” that indicates that I am not interested in multimedia notebooks. Once I arrive at the ultralight notebooks webpage, the overwhelming focus of the navigation must be to help me find the right ultralight notebook.

Good web navigation design is not about giving people lots and lots of choices. It is not about second guessing decisions we have made. It’s not about asking what if we want to get back to where we were. It’s about looking forward, not about looking backward. 

The Back button helps us to get back if we want to get back. The global navigation allows us to reach major sections, no matter what part of the website we are on. (It is usually found in the masthead at the top of the page.) 

Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.

Your job is not to design for all possible directions someone might want to take. That leads to a cluttered website and it will clutter the mind of and overload the attention of your customers.

Your job is to understand the primary direction your most important customers are heading, and to remove obstacles in the way of them arriving at that destination. Forward-looking navigation options should dominate.

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Magazine Layout for Blogs: Inspiration and Caveats

Posted on July 16, 2009. Filed under: Others |

Blogs designed with a magazine layout are a pretty hot design trend. This design approach also has long-term prospects as a viable layout and user interface strategy, particularly as mammoth, older blogs require new ways to better present and organize their arsenal of content, and as other blog owners incorporate new models of content into their sites.

But not all blogs are created equal, and not all blogs are great candidates for a magazine layout style. In fact, a vast majority of blogs, particularly personal blogs, and those that aren’t updated frequently, are best served by the traditional, 2 or 3-column scroll down approach. When considering a new layout approach for your blog, your content should really drive the form (layout methodology) you choose.

  • Pros and Cons of Magazine Style Layouts
  • Blogs and sites rocking the magazine layout trend

Pros and Cons of Magazine Style Layouts

One of the driving forces behind the magazine layout approach on a blog is evolving technology. This ranges from new ways of delivering content such as video, photo streams or widgets onto a site, to the injection of flexible, modular theme systems such as the Revolution magazine theme series and Gridline magazine theme series (for Wordpress as a platform). Other content management systems, such asExpressionEngine, make it increasingly easy for a blog to embrace a more modular, magazine style approach instead of the traditional, two-column-content-on-left-sidebar-on-right standby.

Pros of magazine layouts

  • You can provide a more comprehensive user experience if your blog has a lot of content, or if you update frequently, and you’re providing great visuals, videos, or cross-promoting products on an ongoing basis.
  • A magazine layout can potentially avoid some of the old “below the fold” usability issues, but as monitors scale upward, this becomes less of an overriding factor.
  • If you’re writing/selling to a more sophisticated, tech-oriented, or design-oriented audience, a properly executed, finely designed magazine style approach can improve the trustworthiness and reputation of your brand and position you to look more forward thinking and organized.
  • If you’re leveraging alternative content like video, podcasts, Twitter feeds, photo streams from Flickr and providing a wholly interactive experience, a magazine theme is going to make your life infinitely easier from an organizational point of view, and your end user will likely be more engaged in your site, less likely to bounce away quickly, and return to your blog more frequently for a quick glance at your latest interactive updates.
  • A potential SEO boost with more links and varied content on your front page that get spidered quickly, versus miles worth of scrolling that gets lost in pagination.

Cons to consider

  • Magazine style is NOT for everyone. If you post fewer than three times a week and aren’t supplementing those posts with any sort of microblogging updates (Twitter, Tumblr, Flickr photos) or video and photos, a magazine layout can cast more negative emphasis on the fact that your blog isn’t frequently updated.
  • Complexity of installation and design can be an issue. While you can buy one of the pre-packaged magazine themes for WordPress, for example, any customization beyond that may take a higher technical knowledge of php. If you’re attempting a magazine style yourself from scratch and are lacking in the design skills department, you may find the complexity of balancing sizing, proportions, hierarchy, etc. too difficult to execute properly.
  • Cost. If you want to go the magazine layout route, but need to outsource the design and programming work—even if it’s a modification of an existing built magazine theme—you’re looking at a potentially larger investment than most traditional blog layout approaches require.

Blogs and sites rocking the magazine layout trend

Some of the blogs listed below use a hybrid of magazine style and ‘newspaper’ (similar to New York Times) style approach, but for the sake of this article, we’ll throw them in the mixer together and comment accordingly.

Anderson Cooper 360

AC 360 blog design

A hybrid blog and news portal for CNN commentator Anderson Cooper, his 360 blog uses effective magazine/editorial style grouping for easy scanning and injection of lots of info onto the main page. What’s relevant about 360, from both a design and SEO perspective, is the balance of blurbs of content along with lists of links. The design could be kicked up a notch by offering a featured video near the top of the page that can play directly on the page without requiring the user to navigate elsewhere. Cooper’s reporting often features compelling visuals, and some of these could be turned into still shots in a gallery on the front page to help further add balance against the text and links.

TruthDig

truth dig magazine design

Truthdig puts a huge chunk of change of content on its front page, but its visuals and color blocking help create a more structured approach. The use of varying sizes of pictures helps move the eye down the page, and each section of the magazine is easily deciphered. More padding and breathing room would help the design feel less chaotic, but Truthdig’s designers may have purposely chosen a tight approach, with little white space, to convey a sense of urgency.

Macalicious

macalicious magazine style

Macalicious positions itself as a news site, but any blog with a rich amount of content can take cues from its approach. Macalicious is more a true magazine layout approach than Problogger and Truthdig, and it packs a lot of info on the front page without requiring us to move the mouse around much to see it. If you have a blog with a small amount of very distinct categories, you might consider emulating Macalicious’ top content, where they highlight recent news, then content from two other main sections. The photos below the content point to a Flickr feed, and if you run, say, a travel blog, a similar solution could add great visuals to your page and enrich your entries with parallel visuals that make your readers experience more comprehensive.

Macalicious is a prime example of the content dictating the direction of the design. Macs, as a topic, are fairly narrow, but within that are several primary areas of interest. It’s a big enough topic to require a strong organizational approach that the magazine layout provides, but it’s narrow enough that it doesn’t suffer some of the scrolling issues that TruthDig presented.

Follow the Winds

follow the winds blog in magazine format

This topical blog and lifestyle magazine dedicated to windsurfing is interactive as all get out, and pushes visuals and graphics in a way that really leverages the strength of a magazine layout design. Although a fair amount of scrolling downward is required on the front page, the content is blocked so effectively that it mimics the way a magazine’s table of contents might feel. This is magazine style taken to its true potential. A cooking blog could take this site as inspiration for injecting lots of food visuals, some tutorial videos and organization by theme/category. A fashion-oriented blog could also blow competitors out of the water visually by utilizing this kind of structure. Just make sure you have enough interesting imagery and some micro content to support a framework this robust.

Hopefully these varied approaches to magazine style get your own creative juices flowing when it comes to potential for your own blog. Although a magazine layout approach can be overwhelming, it also offers an opportunity to expand possibilities for your blog and inspire ways to use new social media and interactive technologies that will better engage your readers and help your site look more rich in content and style.

If you’ve seen any great blogs designed in magazine style, we’d love to hear about them, and your thoughts about the blog’s design and organization.

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Using Social Media for Reputation Management

Posted on July 15, 2009. Filed under: Web 2.0 | Tags: , , , |

As potential customers, business partners, and employers begin to use the Internet as a research and background check tool, your reputation in the search engines is becoming increasingly more important. For most of my clients I recommend taking a preemptive or proactive stance, and securing one or more listings on the first page for the company or their personal name, before there is a problem. However if there are already one or more unfavorable listings, there are still steps you can take to correct the problem, here is my basic plan for using social media reputation management.

Secure Your Domain: If you don’t already own, you should try to purchase YourName.com. If the domain is already owned by someone else see if you can make an offer to purchase it. This is generally best done through a third-party as the price goes up if the person you’re buying it from knows it’s your own use. If you are unable to purchase a domain yourself or from a third party, try adding your middle name or middle initial to the .com. As a last resort you can purchase a .net or .org domain. A.biz, .info, or .name domain should generally be avoided, as they are often associated with less reputable or lower quality websites.

Secure Your Profiles: Set up a profile on the most popular, frequently used, or industry related social media, or social bookmarking websites as possible. Most of these profiles will allow you to insert a link back to your website, if they do link them back to your domain name. If you’re working with a company name, resist the temptation to use keywords in your profile name (i.e. CheapTravelDeals). You should also associate as many of the profiles as possible to each other. Additionally try to use the same or similar image or avatar on his many of the profiles as possible. Some of the key sites include: Flickr,YouTube, MySpace, Twitter, Delicious, Blogger, WordPress, Digg, Mixx, Twitter, and StumbleUpon.

Use Your Profiles: Once you’ve established your profiles, and interlinked them as much as possible, you need to fill them with content. In most cases this content should be noncommercial, and non-self interested. Try to insert, link to, or submit informational or encyclopedic information or links. The goal is to make the profiles as useful to the community, and not yourself as possible. You should also try to make as many friends as possible on each of the services, as many of them interlink friends, allowing you to take advantage of any internal links and anchor text. You should also make an effort to keep the profiles alive, and looking as “lived in”as possible. Establish profiles with a longer history often carry more weight, and many systems delete inactive profiles.
Build Links to Your Profiles: In order for your profiles to rank there going to be links with the proper anchor text. Use any of your existing websites and link to your profiles with the correct anchor text. Again resist the temptation to use keyword rich anchor text (i.e. DiscountFloridaHotels).

Guest Articles and Blog Posts: Once you have set up links from your own websites to your social media profiles, you should start using other sites to build links as well. Guest articles or posts on other blogs or websites are the next step. Insert links in the main body or Bio section for each article. You should link to no more than one or two of your profiles, preferably the ones that relate to in some way to the article. If you can write articles or posts that are informative, resourceful, or otherwise noteworthy you will be rewarded. These posts or articles will gain links and give you links from important sub pages, which will transfer to your social media profiles.

Article Syndication Websites: While the importance of article syndication websites has diminished in recent years they are still a powerful tool. This is one of the few exceptions where you can be slightly more self-promotional. If possible try to insert your name or company name in the title of the article. Then link to this article from your website, using the desired anchor text. You can also insert a link to one of your social media profiles. A secondary strategy involves looking for websites that use your syndicated articles. Set up a Google alert unique phrases in your article, if you see they are being used by a quality website, reach out to the site owner and offer them a unique article.

Images: Using photo or image websites as part of social media campaign is key, especially as universal search comes into play. Try to keep as many unflattering images out of your profiles or your friends profiles as possible. While they may be behind a password protected or approved Friend websites like Facebook, all it takes is one “friend” to make a screen shot and the pictures are in the wild.

Local and Map Listings: If you are doing reputation management for your business and you have a physical address, map listings can help you secure another spot. Be sure to claim your business in Google Local Business Center and follow any local search optimization techniques.

Videos: Create interview or instructional style videos and upload them to video sites such as YouTube. Be sure to insert your name or your company name in the title of the video, and link to it using the appropriate anchor text from any of the methods mentioned above. Additionally be on the lookout at conferences or other news events for people who create and upload videos. Inquire about the possibility of giving a video interview. Inquire if it’s possible to put your name in the title of the video.

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