Reasons To Retweet – 3 Great Benefits of Retweeting

Posted on July 5, 2009. Filed under: Web 2.0 | Tags: business, marketing, media, social, Twitter, Web 2.0 |

1. Retweeting Gives Something Valuable to Followers
Twitter users have different reasons for following you. One of those reasons could be that your tweets are of great value to them. When you retweet informative and interesting posts, you are automatically providing something valuable to your followers, who obviously share your tastes and preferences. When you give something valuable to your followers, they are going to remain loyal to you. You might also attract more followers.

On Twitter, there are 2 great ways to provide something of value to followers.

• Create a blog post and tweet a link to it.
• Retweet links to valuable content posted by other Twitter users.

2. Retweeting Benefits Personal Brands
Retweeting is a very effective method of promoting personal brands and winning followers’ loyalty. If you retweet valuable posts, your followers will trust you more than ever. They will then click the links to your products simply because they trust you to provide something of value to them.

3. Retweeting Creates a Bond with Original Posters
If you retweet others’ posts, they will respond by retweeting your posts. Retweeting is actually an act of kindness, and bloggers love repaying such acts of kindness. However, refrain from retweeting simply because you want the favor to be returned. The primary purpose of retweeting is to share valuable content with your followers. Besides, Twitter users don’t just retweet posts. Someone will retweet your link only if you provide top-quality content that is of great use to them.

Does retweeting drive your followers away? Many people are worried that it would. Actually, no such thing will happen. Nobody will unfollow you simply because you retweet someone else’s posts. You might get blocked if you show yourself to be a spammer. However, nobody will stop following your tweets or visiting your blog just because you point out some good content to them. You must remember that readers are kind-hearted and intelligent people.

Retweeting enhances your Twitter experience. At the same time, ineffective retweeting can wreck your traffic and brand reputation. If you retweet in the proper manner, you will succeed in driving more traffic to your websites/blogs and getting connected with other content creators and bloggers in your niche.

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