Web 2.0

Most viewed, discussed and favourited video on Youtube

Posted on August 13, 2009. Filed under: Others, Web 2.0 | Tags: , , , , , , , |

Jill Peterson and Kevin Heinz decided that they wanted something new and refreshing for their wedding and so they decided to spice up the wedding entrance. With Chris Brown’s Forever in the background, bridesmaids and groom’s men danced their way into church and into the hearts of all who watched it.

Read how the holders to the rights of the song monetized the video, here.

Business and marketing aside, how did you find the video?

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Reasons to Switch to Online Marketing.

Posted on August 5, 2009. Filed under: Web 2.0 | Tags: , , , |

Feedback

Advertisers are able to calculate the number of clicks obtained for the ads listed in an online media. Hence, the advertisers can decide to improve upon or change the marketing strategy implemented if and when the desired results are not received. Online marketing is a result oriented marketing strategy unlike other forms of media advertisements. Not only that, information about the current and emerging market trends as well as client behaviour can be obtained through online advertising.

Different Methods

As online marketing gains popularity, new and various forms of media are now available for implementation in marketing campaigns. To date, so much information and product promotion is carried out online – ads placed on top frequented sites, promotional emails and more. Customer reviews on manufacturer websites have also helped in shaping and influencing a buyer’s decision to purchase

Tapping into the Social Networks

Take a brief look at top social networking sites like Facebook and Friendster and you’ll be amazed by the amount of advertising that goes on. These sites are a favourite medium for marketing agencies and business firms to advertise. Many top networking websites and online communities are now considered the favorite advertising media for many marketing companies and business firms. Leading networking websites like MySpace, Facebook, YouTube, Craigslist etc. are earning revenues through the online marketing.

Conclusion

New experimentations are seen in the online promotion sector to keep in pace with the changing trends of customers. Online promotions carried out through social networks uses an advertising model which is basically  behaviorally targeted towards customers. The advertisers analyze the detailed profiles available in the social networking sites and online communities when finding potential customers. Advertising through these types of marketing media utilizes the ‘word-of-mouth’ recommendations and reviews available within a particular community. However, availability through search engines still remains the best option of online marketing as most of the online buyers use popular search engines like Google and Yahoo. Online advertisers use several search engine optimization techniques to improve their ranking of search results. If you are able to master these techniques and are aware of the latest trends in Internet marketing, you will be able to succeed through online marketing.

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The Fastest Way to Get Targeted Traffic to Your Website

Posted on July 23, 2009. Filed under: SEM, Web 2.0 |

Have you ever thought of unique ways to get targeted traffic to your website? No matter what niche you are in, you will need traffic to your website or blog if you intend to make a decent amount of sales. Website traffic is the heart of any successful business online today. In this article we will discuss four ways to promote your business with targeted traffic.

1. Writing and submitting articles

If there is one thing most gurus agree on is submitting articles to article directories to not only provide quality information, but also for the purpose of driving targeted traffic to a website. The reason why this form of marketing is so effective is the fact that you can talk almost specific about a problem someone may have and offer to solve their problem with a link in your resource box.

2. Blogging and commenting

Blogging has been around for a long time now but until recent years they have become very popular. When you post quality information on your blog regularly, people seem to look forward to future postings and will come back as you fulfill a need people may have even if it’s to stay informed to the latest news around the Internet marketing arena. Another way to drive targeted traffic to you website is commenting on other people’s blogs that are close related to your particular niche. Some blogs will have no follow comments activated but others will allow you to comment on their blog leaving a backlink to your website which is helpful to your website and could guide visitors from one blog directly to yours. This is why commenting on relevant blogs are more targeted for you.

3. Posting in forums

The first thing you want to do when you find a forum to participate in which you can bring value to, is to read the rules carefully for each forum you join because the rules may be different from one to another. So be careful to abide by the rules of each. After making a post that brings value to each thread is the opportunity to leave your signature which could contain the address to your website. You can get targeted traffic by leaving a link after each post you make because there are always newcomers searching for more information and to learn easier ways to promote their website.

4. Pay Per Click (PPC)

Using pay per click marketing is probably the most targeted traffic you can get to a website, blog, or squeeze page. Although this form of marketing is a great way to get the kind of traffic you maybe looking for, it is advisable to get some up to date training before you attempt using this strategy. The great thing about using pay per click advertising is you can drive targeted traffic to your website within minutes of setting up a campaign. Perry Marshall’s AdWords guide would be very helpful learning the basic principles to pay per click marketing.

In conclusion, using any or all of these techniques is a great way to get targeted traffic to your site to promote or sell any product you may have. When you are advertising online you need more than just traffic; you need targeted traffic that is already warm enough for you to handle.

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Blog Marketing- Show The Product To The World

Posted on July 21, 2009. Filed under: Web 2.0 |

Blog marketing has become a very useful and influential tool for marketing the products and services. With the help of blog marketing, you market your product at a cheaper rate. You will not have to spend too much money if you are going to market your product or service through blog. Through blogs, you can reach the customers living in any corner of the world, so you can attract the huge number of customers with the help of your blog.

If the blog is good and effective, then it can be very beneficial for promotion of your business. However, the biggest challenge that the blog marketers face to create traffic at their blog. More than one million blogs are written daily and millions of people read these blogs, so you can understand the influence of blog upon the lives of common people. People belonging to different strata of society read blogs, so blog is considered a very useful tool in marketing the product or service.

With the help of the blog, your product or service will be visible to the readers. As interaction is one characteristic of a blog, so it will be easy for you to communicate with the readers and you can tell the people about the benefits of your product or service. If you will show the real benefits to your readers, then you can generate more traffic to your blog. With the help of a blog, you can share the views with your readers. So, your readers will be more acquaintance with your product or service through your blog.

When the readers will shop for that specific product or service, they will prefer your product or service because it will easy for them to judge the pros and cons of that specific product or service. In this way, you can build a community of like-minded people and you can create long term relationships with them. With the help of blog, you can interact with the people living in any corner of the world and you can show your product to them. As a result, you can make the customers from all over the world.

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Blog Marketing – Turn Your Blog Into A MarketingTool

Posted on July 20, 2009. Filed under: Web 2.0 |

You can use your corporate blog to drive your sales. Many businesses are using the blogs to boost their sales and profits. By linking your blog with your online catalog, you can encourage the readers to make purchases from you. You can tell the readers about the benefits that your product will offer to them. You can offer special discounts and promotions to your subscribers. Here are some tips that you can follow to turn your blog into a sales tool.

Reviews from Industry Experts and Customers

If you want to boost sales, then you should invite the customers and industry experts to provide the product reviews in your business blogs. People are more likely to buy the products that their friends, family members and even complete strangers refer to them. They will trust more on the word of mouth than the traditional advertising tactics. By using the blog as a tool to drive the word of mouth marketing, you can influence the customers. You should let the industry experts and customers to post reviews about your products. In this way, you can boost your sales.

Response to Customers

You should write the blog posts that address the customer’s responses and concerns. If you will not response the customer’s questions immediately, you can create a loyal relationship with your readers. In this way, is will be easy for you to boost sales if you response the customers. You can reduce the confusion and alleviate the concerns of your readers by communicating them directly. It is the excellent way to drive the sales and boost the loyalty of the readers. By responding the comments of the customers, you can create a community around your blog. This thing will further strengthen the loyalty and this loyalty in turn drives the sales.

Linkage to other Online Marketing Programs

If you want to derive the sales, then you will have to devise an effective online marketing strategy including social media marketing tactics and viral marketing and you should mention and link those marketing programs in your blog. So, you will be able to devise a complete and cohesive marketing strategy. This thing provides you better chance to drive your sales.

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Using Social Media for Reputation Management

Posted on July 15, 2009. Filed under: Web 2.0 | Tags: , , , |

As potential customers, business partners, and employers begin to use the Internet as a research and background check tool, your reputation in the search engines is becoming increasingly more important. For most of my clients I recommend taking a preemptive or proactive stance, and securing one or more listings on the first page for the company or their personal name, before there is a problem. However if there are already one or more unfavorable listings, there are still steps you can take to correct the problem, here is my basic plan for using social media reputation management.

Secure Your Domain: If you don’t already own, you should try to purchase YourName.com. If the domain is already owned by someone else see if you can make an offer to purchase it. This is generally best done through a third-party as the price goes up if the person you’re buying it from knows it’s your own use. If you are unable to purchase a domain yourself or from a third party, try adding your middle name or middle initial to the .com. As a last resort you can purchase a .net or .org domain. A.biz, .info, or .name domain should generally be avoided, as they are often associated with less reputable or lower quality websites.

Secure Your Profiles: Set up a profile on the most popular, frequently used, or industry related social media, or social bookmarking websites as possible. Most of these profiles will allow you to insert a link back to your website, if they do link them back to your domain name. If you’re working with a company name, resist the temptation to use keywords in your profile name (i.e. CheapTravelDeals). You should also associate as many of the profiles as possible to each other. Additionally try to use the same or similar image or avatar on his many of the profiles as possible. Some of the key sites include: Flickr,YouTube, MySpace, Twitter, Delicious, Blogger, WordPress, Digg, Mixx, Twitter, and StumbleUpon.

Use Your Profiles: Once you’ve established your profiles, and interlinked them as much as possible, you need to fill them with content. In most cases this content should be noncommercial, and non-self interested. Try to insert, link to, or submit informational or encyclopedic information or links. The goal is to make the profiles as useful to the community, and not yourself as possible. You should also try to make as many friends as possible on each of the services, as many of them interlink friends, allowing you to take advantage of any internal links and anchor text. You should also make an effort to keep the profiles alive, and looking as “lived in”as possible. Establish profiles with a longer history often carry more weight, and many systems delete inactive profiles.
Build Links to Your Profiles: In order for your profiles to rank there going to be links with the proper anchor text. Use any of your existing websites and link to your profiles with the correct anchor text. Again resist the temptation to use keyword rich anchor text (i.e. DiscountFloridaHotels).

Guest Articles and Blog Posts: Once you have set up links from your own websites to your social media profiles, you should start using other sites to build links as well. Guest articles or posts on other blogs or websites are the next step. Insert links in the main body or Bio section for each article. You should link to no more than one or two of your profiles, preferably the ones that relate to in some way to the article. If you can write articles or posts that are informative, resourceful, or otherwise noteworthy you will be rewarded. These posts or articles will gain links and give you links from important sub pages, which will transfer to your social media profiles.

Article Syndication Websites: While the importance of article syndication websites has diminished in recent years they are still a powerful tool. This is one of the few exceptions where you can be slightly more self-promotional. If possible try to insert your name or company name in the title of the article. Then link to this article from your website, using the desired anchor text. You can also insert a link to one of your social media profiles. A secondary strategy involves looking for websites that use your syndicated articles. Set up a Google alert unique phrases in your article, if you see they are being used by a quality website, reach out to the site owner and offer them a unique article.

Images: Using photo or image websites as part of social media campaign is key, especially as universal search comes into play. Try to keep as many unflattering images out of your profiles or your friends profiles as possible. While they may be behind a password protected or approved Friend websites like Facebook, all it takes is one “friend” to make a screen shot and the pictures are in the wild.

Local and Map Listings: If you are doing reputation management for your business and you have a physical address, map listings can help you secure another spot. Be sure to claim your business in Google Local Business Center and follow any local search optimization techniques.

Videos: Create interview or instructional style videos and upload them to video sites such as YouTube. Be sure to insert your name or your company name in the title of the video, and link to it using the appropriate anchor text from any of the methods mentioned above. Additionally be on the lookout at conferences or other news events for people who create and upload videos. Inquire about the possibility of giving a video interview. Inquire if it’s possible to put your name in the title of the video.

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What is a Blog?

Posted on July 6, 2009. Filed under: Web 2.0 | Tags: , , |

I met some clients in HK and realized some of them do not know what a blog is. Pretty shocking but I don’t blame them for that. Just in case you’re one of them, this video will be a great introduction for you.

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Reasons To Retweet – 3 Great Benefits of Retweeting

Posted on July 5, 2009. Filed under: Web 2.0 | Tags: , , , , , |

1. Retweeting Gives Something Valuable to Followers
Twitter users have different reasons for following you. One of those reasons could be that your tweets are of great value to them. When you retweet informative and interesting posts, you are automatically providing something valuable to your followers, who obviously share your tastes and preferences. When you give something valuable to your followers, they are going to remain loyal to you. You might also attract more followers.

On Twitter, there are 2 great ways to provide something of value to followers.

  • Create a blog post and tweet a link to it.
  • Retweet links to valuable content posted by other Twitter users.

2. Retweeting Benefits Personal Brands
Retweeting is a very effective method of promoting personal brands and winning followers’ loyalty. If you retweet valuable posts, your followers will trust you more than ever. They will then click the links to your products simply because they trust you to provide something of value to them.

3. Retweeting Creates a Bond with Original Posters
If you retweet others’ posts, they will respond by retweeting your posts. Retweeting is actually an act of kindness, and bloggers love repaying such acts of kindness. However, refrain from retweeting simply because you want the favor to be returned. The primary purpose of retweeting is to share valuable content with your followers. Besides, Twitter users don’t just retweet posts. Someone will retweet your link only if you provide top-quality content that is of great use to them.

Does retweeting drive your followers away? Many people are worried that it would. Actually, no such thing will happen. Nobody will unfollow you simply because you retweet someone else’s posts. You might get blocked if you show yourself to be a spammer. However, nobody will stop following your tweets or visiting your blog just because you point out some good content to them. You must remember that readers are kind-hearted and intelligent people.

Retweeting enhances your Twitter experience. At the same time, ineffective retweeting can wreck your traffic and brand reputation. If you retweet in the proper manner, you will succeed in driving more traffic to your websites/blogs and getting connected with other content creators and bloggers in your niche.

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Benefit & Risk of a Business Blog

Posted on July 3, 2009. Filed under: Web 2.0 | Tags: , , , , |

Company blogs are long passed the early adopter stage of their lifecycle. But does that mean all (or even most) businesses should have a blog by now? Should your business have a blog?

Blogging has several benefits to businesses in a marketing and PR capacity, from direct sales conversions to visibility and exposure within your industry. However, it isn’t right for every business. To determine whether or not business blogging is right for you, you’ll need to evaluate those benefits along with some of the risks.

Benefits of Business Blogging
Business blogs can do a lot to help your business–to help you build an audience, grow your company, increase revenues, and more. Here are some of the specific benefits of launching a blog for your small business:

  • You can offer company news directly to your customers, readers, subscribers, etc.
  • You can provide customer support.
  • You can receive customer feedback (free market research).
  • You can network with colleagues, potential customers, and others in your niche or industry.
  • You can sell products (or services).
  • You can earn advertising revenue.
  • You can build brand awareness.
  • You can position yourself as an authority source of information.

Risks of Business Blogging
Business blogs can certainly do a lot of good for your business, but there are also risks. If you’re careless with a company blog, you can damage your professional reputation and even lose business. Here are some of the risk factors of business blogging:

  • You can damage your company’s credibility if false or misleading information is published in haste.
  • You can face legal consequences if posts are libelous or infringing on others’ rights (another risk from the ease of publishing without strict editorial control).
  • You can turn customers against your brand if you don’t handle two-way communication effectively (such as deleting constructive criticism or becoming rude with customers through your comments).
  • You can lose further credibility if you use a blog solely for SEO and not to actually educate, inform, entertain, or have conversations with your audience (publishing constant links with the same anchor text, posting keyword-stuffed garbage or content that’s practically illegible, etc.).
  • You can hurt your overall productivity if executives spend too much time blogging and being engaged in other social media outlets while losing some focus on the larger objectives of the company (they can be a time drain).

How to Decide if Business Blogging is Right for You
For many companies, the benefits of a business blog outweigh the risks. Whether or not that applies to your company is up to you and your staff. One of the most important considerations before jumping into business or corporate blogging is whether or not you have anyone in the company capable of carrying it out.

Blogging isn’t a one-off project. It’s a commitment. More than that, it’s a responsibility. If you don’t have dedicated staff or contractors who can keep the blog updated regularly and be present to answer reader questions and respond to comments then your business probably isn’t quite ready for blogging yet. But if you do, kick off your business blogging the right way–through proper planning, just as you would any other aspect of your business. Every blog won’t offer every benefit. Decide what your blogging goals and motivations are, and work out a plan of attack before making that first post. That’s the best way to get the most out of blogging while minimizing the risks.

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7 Ways to Optimize Your YouTube Tags

Posted on July 3, 2009. Filed under: Web 2.0 | Tags: , , , |

1. Make sure your tags are relevant to your content.Seems obvious but this takes some thought to get into the minds of users similar to keyword discovery.
2. The more tags the merrier. I see no penalty for using all your available tag space.
3. Spread your tags out among your clips. Adding more tags can help snag some tail.
4. Use adjectives. Remember lots of folks are browsing and they’ll use adjectives to find what they are in the mood to view.
5. Have some category descriptor tags. It’s important to remember YouTube’s default search settings are Videos, Relevance and All Categories.
6. Match your title and description with your most important tags. Basic SEM practice applies here as well.
7. Don’t use natural language phrases and waste tag space on words like “and” or “to.”

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