Subject lines: Four Ways they’ll improve Your Email Campaign

Posted on July 24, 2009. Filed under: Others |

Just as in any sales pitch, the subject line of your email will decide whether your campaign succeeds or fails. A subject line should be compelling enough to entice subscribers to read your email. In other words, if the subject line is not catchy, there is a strong chance that subscribers will not read your mail. Your subject lines need to be clear and relevant. They should not have words that might set off spam filters. Take a look at the following tips to improve your subject lines and consequently your email campaigns:

Test your subject line thoroughly

Take a look at the subject lines you used in your previous email campaigns to find out which of them has resulted in maximum responses to your campaigns. There is a possibility that a particular topic had a subject style that helped your email campaign succeed. By testing your subject lines you can find out if there are words that may set off spam filters. Should the spam filters go off, your email may never reach its destination. So, make sure there are no words that set off spam filters.

Incorporate the most important details

Your subscribers may not have the time to read through the entire email. Hence, you should incorporate a subject line that conveys the most important aspects of your newsletter. For instance, if you are sending an email to inform your clients about an offer, then make the headline clear and concise. Your subject line should be able to sum up the contents of your newsletter.

Personalize the subject

If you have managed to collect the contact details of your clients, especially their names, then use these names in your subject lines. Personalizing an email subject line will make it look professional and your clients will not think that you are wasting their time. Besides, personalizing is a great way of getting your readers’ attention. As mentioned above avoid using terms that may set off spam filters. Some of these words are free, offer, bargain, stock and mortgage. If you are aiming to make a sales pitch, then keep it crystal clear. When you personalize your emails, your clients will start trusting you over a period of time. It is also a great way to build good rapport with them.

Trigger curiosity among your clients

The other thing that makes people open emails is curiosity. If your subject line evokes the curiosity of your subscribers, then open rates will go up automatically. Think about some creative subject lines that help entice subscribers. The subject line should evoke curiosity; however, make sure that it’s not misleading your clients in any way.

These are some tips you can use to improve the subject lines in your email campaign, and subsequently your open rates. Subject lines play a big part in the success of your email campaign, if you can get them right.


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